Saudi Xerox Delegation Tours Xerox UK Innovation Center
In its latest endeavor to foster digital printing in the Kingdom of Saudi Arabia and strengthen its role as a major digital player within Vision 2030, Saudi Xerox hosted a high-level government delegation to the Xerox Innovation Center in the UK.
The delegation included decision makers from leading Government and Semi-government institutions. This visit marked an important step forward in advancing the country’s Vision 2030, showcasing how global innovation can directly support the Kingdom’s national priorities.
The Saudi delegation witnessed firsthand exposure to the company’s global state-of-the-art technologies. The visit’s primary objective was to reinforce KSA’s transformative goals while giving delegates the opportunity to experience advanced digital technology in action. It clearly reflected the Kingdom’s commitment to adopting global innovation in line with its modernization agenda.
You need to find a way, for example, to help employees working at home achieve the same productivity as they do in the office – but without the benefit of the same in-office tools, access, and capabilities. Mobile workers need secure access to data and documents so they can work efficiently from anywhere. And your company needs to seamlessly connect your remote workers with those working in the office with collaboration and document-sharing capabilities.
The good news is there is an ever-evolving array of tools, technologies and strategies that can help your small-to-midsize business master the hybrid work environment. Solutions can range from a reliable home printer with advanced scanning capabilities to applications that will simplify workflows, automate steps, and bolster security.
Ahmed Abu Al-Ula in a live demonstration with the Saudi delegation
It’s Show Time
The delegation was welcomed by Steven Bandrowczak, chief executive officer at Xerox, followed by Hubert Soviche, president of Global Production Group at Xerox. Soviche laid out the company’s strategy and end-to-end production ecosystem, and explained how it could benefit the Kingdom’s objectives on the road to Vision 2030.
After this insightful introduction, top experts talked about Artificial Intelligence and the End-to-End Xerox Ecosystem, built around productivity, workflow automation, service delivery, data security, and sustainability. Case studies based on international government deployments provided practical insights, while a networking lunch, an open Q&A session, and a roadmap discussion concluded the program.
Delegates were introduced to the company’s latest innovations through a series of live demonstrations and knowledge-sharing sessions that were both engaging and insightful.
Stephen Bandrowczak, CEO of Xerox, added:
The highlight of the showcase was the Xerox Iridesse® Production Press, the world’s first six-color digital press. Iridesse embodies the digital revolution in full swing, offering capabilities far beyond the reach of traditional offset. Designed to meet the growing demand for high-value applications, it can easily produce personalized, variable-data, and TransPromo documents. With its award-winning Color FLX Technology, Iridesse layers CMYK with up to two Specialty Dry Inks in a single productive pass, maintaining perfect color-to-color registration.
Other highlights included Workflow Automation, Managed Print Services, and Cloud Print Management—essential tools for success in today’s competitive corporate landscape.
in addition, a teaser of the upcoming Xerox® IJP900 Inkjet Press capabilities were presented through detailed sessions and sample outputs, giving delegates a full appreciation of its potential.
Mehmet Sezer, General Manager of Saudi Xerox, summed it up perfectly:
“Technology is crucial, and Xerox positions itself in Saudi Arabia as a high-tech company with strong client relationships. This visit allowed us to demonstrate how our innovations translate into real value for key sectors aligned with Vision 2030. With over 3,000 active client contracts and a 98 percent retention rate, our strategy is clear—to remain a trusted partner, deliver high-quality services, and continually expand our portfolio in ways that support the Kingdom’s digital ambitions.”
This visit marked more than a showcase—it was a milestone of partnership and shared vision. It reaffirmed the Kingdom’s determination to harness innovation as a driver of national transformation and underscored Xerox’s role as a trusted ally in that mission. As Saudi Arabia moves forward on its Vision 2030 path, Xerox and Saudi Xerox stand side by side—turning collaboration into lasting impact and innovation into sustainable growth.
Epilogue
Saudi Xerox’s name is synonymous with innovation, building on a legacy of pioneering technologies such as the personal computer, the mouse, and the graphical user interface. Xerox’s enviable legacy and its constant quest for technological innovation form an ideal blend for a forward-thinking nation like Saudi Arabia and a forward-looking company like Saudi Xerox.
Beyond technology, the visit fostered a meaningful dialogue on the future of digital transformation in Saudi Arabia. The atmosphere throughout the day reflected genuine enthusiasm for collaboration and a shared belief in technology’s role as a national enabler.
“It is an exciting momentum of exchanges on strategic topics shaping the future—from AI and workflow automation to data security and sustainability. Xerox’s end-to-end ecosystem is designed to boost productivity and deliver measurable ROI to our valuable and longstanding government and enterprise clients alike” added Ahmed Abualola, head of Government Sales at Saudi Xerox
The visit reaffirmed that innovation and partnership remain the cornerstones of Saudi Xerox’s ongoing contribution to Vision 2030 by continuing to drive innovation and shape the future of digital transformation in the Kingdom.
