Saudi Xerox successfully concluded its participation at DeepFest 2026, the premier artificial intelligence and deep technology platform. Co-located with LEAP 2026, the four-day event—held from 31 August to 3 September 2026 in Riyadh—aligned with Saudi Arabia’s national designation of 2026 as the Year of Artificial Intelligence.
The event marked a strategic milestone for Saudi Xerox as it transitions from its traditional document print management legacy. The company leveraged the global B2B exhibition to showcase its advanced enterprise AI capabilities, cloud data readiness, and managed workflow solutions.
Launching Xerox IT Solutions
Saudi Xerox utilised the exhibition as the official launchpad for its newly structured Xerox IT solutions division. Live demonstrations highlighted how intelligent information management enhances day-to-day corporate data handling and operational efficiency.
A highlight on day two of the event was Mehmet Sezer, General Manager of Saudi Xerox, taking the DeepFest main stage to share his perspective on ‘The AI Operating Model – From Strategy to Sustainable Execution’. Elaborating on this strategy, Sezer emphasised the company’s goal of sharing their own practical experience: “The most important thing is, we are taking what we have implemented internally to our operating model and take as a sample to help other companies to build it like a platform for themselves.”
Xerox joined a high-profile lineup of corporate sponsors and exhibitors at the venue, including Google Cloud, AMD, and Salesforce, reflecting intense regional enterprise technology demands.
Aligning with Saudi Vision 2030
The Saudi Data & AI Authority (SDAIA), acting as a key partner for DeepFest, noted that discussions centred heavily on agentic AI, robotics, and embedding machine learning directly into core enterprise operating architecture.
By positioning its digital workflow automation portfolio at the front of these technology sector discussions, Saudi Xerox aims to support Saudi Vision 2030 digital transformation goals and tap into the Gulf’s rapidly growing AI infrastructure landscape.
TETCO, Saudi Xerox Partner to Digitise Education
On the third day of LEAP 2026, Riyadh-based Tatweer Educational Technologies (TETCO) signed a strategic partnership agreement with Saudi Xerox to develop innovative and sustainable digital solutions that support the digital transformation of the Kingdom’s education sector.
Combining TETCO’s expertise in education technology with Xerox’s global capabilities, the partnership will explore collaboration across AI, automation, cloud solutions, cybersecurity, and smart workplaces in line with Saudi Vision 2030.
Launching Xerox IT Solutions
Saudi Xerox utilised the exhibition as the official launchpad for its newly structured Xerox IT solutions division. Live demonstrations highlighted how intelligent information management enhances day-to-day corporate data handling and operational efficiency.
A highlight on day two of the event was Mehmet Sezer, General Manager of Saudi Xerox, taking the DeepFest main stage to share his perspective on ‘The AI Operating Model – From Strategy to Sustainable Execution’. Elaborating on this strategy, Sezer emphasised the company’s goal of sharing their own practical experience: “The most important thing is, we are taking what we have implemented internally to our operating model and take as a sample to help other companies to build it like a platform for themselves.”
Xerox joined a high-profile lineup of corporate sponsors and exhibitors at the venue, including Google Cloud, AMD, and Salesforce, reflecting intense regional enterprise technology demands.
DeepFest 2026
As a central ecosystem gathering for the global technology sector, DeepFest serves as a meeting point for people working at the forefront of AI—from researchers and founders to engineers, policy makers, and product leads. Held alongside LEAP 2026—the world’s most attended technology event—DeepFest 2026 featured vital conversations and interactive demos exploring AI governance, ethics, sustainability, security, robotics, machine learning, and sustainable corporate execution models driving digital transformation across the Middle East.
About Saudi Xerox
Saudi Xerox is the representation of Xerox in Saudi Arabia. For more than 35 years we are constantly redefining the workplace experience, with business lines that include providing solutions to improve business processes, automation, and printing technology through an innovative vision of maximizing productivity and efficiency. Saudi Xerox offers the full array of Xerox products and services ranging from workplace assistants, workflow solutions and managed print services in the KSA market. We address global and local market challenges consistently together in alignment with Xerox global standard. We, as a Saudi company, are aligned with Vision 2030 through endorsing digitization and women empowerment to create a better work environment.
Learn more at www.saudixerox.com and explore our commitment to diversity and inclusion.
